The lasting effect of hsp AG projects is based on a holistic approach, the "iceberg principle".
The iceberg principle is a model considering not only the visible, subject-logic level, but also the invisible emotional level. According to the iceberg principle, the subject-logic level (strategy, structures, processes and functions) amounts to 10% of the overall human capacity, and the cultural level (relationship processes, social skills, attitude and motivation)to 90%. This principle is valid for corporate entities, too.
The subject-logic level can be organized, the cultural level can be motivated. Overall and integrated corporate development stands for the intelligent combination of both levels and their practical synchronization during the specific change process. A very demanding leadership task.
That is why hsp AG actively integrates management and staff in corporate change projects, in order to achieve a broad level of acceptance and a high degree of implementation.
hsp AG considers the iceberg principle in all concepts, methods, tools and training. hsp AG is a master of the choreography of change management. hsp AG accompanies, designs, supports and coordinates these processes from strategy to concrete implementation.
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