The wave model developed by hsp AG in 1990 is based on the theory of the "Strategy of the Dolphin".
Every surfer knows this theory:
"You must ride the wave before it breaks."
In practice, this wave management, also known as "transformation skills", is extremely demanding and from hsp's perspective, we haven't met a single manager who has been able to master this management skill "just like that".
Linearity is a fiction. All developments on our planet develop in wave form. And that goes for change processes too. The complexity of the change culture increases from wave to wave, in accordance with the "easy to hard" principle.
In Wave 1, workplaces are optimized first. 60% of all workplace duties are not organized so as to create added value.
In Wave 2, the processes are optimized with their well-known 40 - 50% blind and wasted performance.
Wave 3 leads to the creation of process-oriented team structures, in order to reduce the traditional 70% efficiency loss on the executive floor.
Waves 1 - 3 represent the internal optimization of the company. When Wave 3 ends, the best-case scenario is that a company has leveled out at the lowest fixed-cost level. What remains is 20% remaining optimization potential, as an ongoing challenge for the CIP culture.
Wave 4 realizes the external world, the market, sales. Powerplay at the point of sale is the order of the day. Priority is given to the systematic winning of new clients and looking after existing clients. The general target is to focus all thinking on the client.
Wave 5 represents the stabilization of the change process. The environment of change, cost-awareness and client orientation created in Waves 1 - 4 stabilize in the permanent creative performance of all those involved in the company. In Wave 5, permanent innovation becomes normal. Innovations are the raw materials of the future. Without innovations, Europe will lose its position as a world power.
hspag.com